Let The Professionals Turn Your Branding Up
When you hear the word ‘branding’, you’ll probably automatically think of a logo.
That’s even where the word comes from, originating in the old Norse word ‘brandr’ meaning ‘to burn’ and referring to burning a mark to demonstrate ownership of livestock. The golden arches of McDonald’s, the iconic red Coca-Cola script or the simple outline of Apple—these are all instantly recognizable brand marks. However, a brand is so much more than just a logo and to build a strong brand you’ll need a comprehensive branding strategy.
Cups of Coffee
“We could have never believed our customer base would have grown by more then 400% within 6 months.”
James L (iConnect Members)
Why bother to think about building a brand? Why can’t you just put out your products and services and let them speak for themselves?
Well, branding will…
- allow you to differentiate yourself versus competitors: Building a brand above and beyond your products and services will ensure that you are more than just a commodity. It will allow you to communicate what you really stand for and how you’re different to competition in a meaningful way.
- help you win loyal customers: Creatives around the world will go straight to Apple when they need a new device rather than waste time on researching different computers. A powerful brand will create a community of fans who will always choose you over competitors.
The five key elements we’re going to look at here are:
(1) brand purpose, (2) values, (3) brand personality, (4) positioning and (5) brand identity.
Market Genius understands how difficult it is to get a small business off the ground and how limited funds can be.With Market Genius Brands we have access to our own long list of subsidiaries that offer us buying power when trying to purchase promotional items, screen printing, digital and traditional advertising.
We have helped brand companies like “Simply Prepaid” by T-Mbile