Market Genius Sets Sail into the Boating Industry with Next-Generation Marina Website Solutions

June 1, 2025 – Olyphant, PA– Digital marketing firm Market Genius, known for its innovative strategies and results-driven approach, is making waves in the boating industry with the launch of its specialized marina website construction services.

After more than a decade of helping national brands like Sky Zone and Wingstop scale their digital presence, Market Genius is now bringing its expertise to the waterfront. The company is designing and launching regionally focused, high-conversion websites for marinas, boat dealers, and waterfront rental businesses — combining sleek design with real-time lead capture and e-commerce functionality.

“Most marina websites are outdated or underperforming,” said Ed Kearns, Founder of Market Genius. “We saw a major gap in the industry when it comes to digital experience — especially with mobile usability, online booking, and product integration. Our goal is to modernize how marinas connect with today’s boaters and buyers.”

The new service line includes custom-built websites optimized for:

• Boat rentals and slip reservations

• Online bait and tackle sales

• Dock system promotions

• Self-service kayak stations like RiverRack

• Dealer product pages with embedded e-commerce

Market Genius is also offering social media management, SEO packages, and lead-gen campaigns tailored for waterfront businesses looking to grow beyond foot traffic and local ads.

As more marinas shift to year-round service models and embrace e-commerce, the demand for a modern online presence is rapidly increasing. Market Genius aims to be the go-to digital partner in that transition.

“Whether it’s a family-owned marina or a state park outfitter, our system scales to fit,” added Ed Kearns. “We don’t just build websites. We build revenue engines.”

To learn more about Market Genius’ new boating industry services or to schedule a consultation, visit www.marketgenius.info.